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An agenda in the interest of audiences: Facing the challenges of intrusive media technologies

Ytre-Arne, B and Das, Ranjana (2018) An agenda in the interest of audiences: Facing the challenges of intrusive media technologies Television and New Media, 20 (2). pp. 184-198.

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This paper formulates a five-point agenda for audience research, drawing upon implications arising out of a systematic foresight analysis exercise on the field of audience research, conducted between 2014 and 2017, by the research network CEDAR – Consortium on Emerging Directions in Audience Research. We formulate this agenda in the context of the rapid datafication of society, amidst emerging technologies including the Internet of Things, and following a transformative decade which overlapped with the pervasion of social media, proliferation of connected gadgets, and growing interest in and concern about big data. The agenda we formulate includes substantial and intellectual priorities concerning intrusive technologies, critical data literacies, labour, co-option and resistance, and argues for the need for research on these matters, in the interest of audiences.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Department of Sociology
Authors :
Ytre-Arne, B
Date : 20 March 2018
Funders : Arts and Humanities Research Council (AHRC)
DOI : 10.1177/1527476418759604
Copyright Disclaimer : This article is distributed under the terms of the Creative Commons Attribution 4.0 License ( which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (
Uncontrolled Keywords : Audiences; Users; Internet of things; Foresight; Datafication; Literacies
Depositing User : Melanie Hughes
Date Deposited : 15 Jan 2018 12:14
Last Modified : 02 Aug 2019 11:22

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