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Conceptualising on-screen tourism destination development

Lundberg, Christine, Ziakas, V and Morgan, N (2017) Conceptualising on-screen tourism destination development Tourist Studies, 18 (1).

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This article integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an interdisciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally grounded and contextually driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the article classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our interdisciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Ziakas, V
Morgan, N
Date : 30 May 2017
DOI : 10.1177/1468797617708511
Copyright Disclaimer : Copyright 2017 SAGE Publications
Uncontrolled Keywords : film tourism, marketing, on-screen tourism, place-making, popular culture
Depositing User : Melanie Hughes
Date Deposited : 12 Apr 2018 08:44
Last Modified : 16 Jan 2019 19:09

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