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Do you have a survival instinct? Leveraging genetic codes to achieve fit in hostile business environments

Lawton, Thomas, Rajwani, Tazeeb and Reinmoeller, Patrick (2011) Do you have a survival instinct? Leveraging genetic codes to achieve fit in hostile business environments Business Horizons, 55 (1). pp. 81-91.

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It is too easy to blame market turbulence or unexpected events for a company's poor performance; yet, this is frequently the response of managers to circumstances and activities beyond their immediate control. As a consequence, managers and owners often fail to develop strategies for coping with challenge or crisis the next time it occurs. The result is that many organizations are doomed to repeat the same or similar mistakes over and over again in a form of corporate déjà vu. To gain insights regarding how companies can better manage in hostile environments, we consider the solutions that have evolved in nature over billions of years. We trace nature's codes for adapting to hostile environments and explore the underlying characteristics of four genetic code types that can help business organizations to offset the negative implications of hostility through ensuring strategic fit. We then link the four genetic codes most frequently found in nature with organizational capabilities. When correctly identified and leveraged, these capabilities can enable a company to focus attention and resources on how to manage successfully in hostile environments.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Reinmoeller, Patrick
Date : 24 October 2011
DOI : 10.1016/j.bushor.2011.10.002
Uncontrolled Keywords : Hostile environments; Genetic codes; Organizational capabilities; Strategic fit; Coping strategies; Strategic adaptation; Biomimesis
Depositing User : Clive Harris
Date Deposited : 21 Jun 2018 07:56
Last Modified : 04 Mar 2019 16:12

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