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How guests develop trust in hosts: An investigation of trust formation in P2P accommodation

Park, Sangwon and Tussyadiah, Iis (2019) How guests develop trust in hosts: An investigation of trust formation in P2P accommodation Journal of Travel Research.

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As peer-to-peer (P2P) accommodation service often involves multi-stage interactions between hosts and guests in online and offline settings, trust between the parties involved is of the utmost importance. In particular, the possibility of interacting offline in P2P service delivery highlights the significance of interpersonal trust between hosts and guests. Accordingly, this study examines the formation of trusting beliefs in hosts, comprising prospective guests’ perception of the ability, benevolence, and integrity of the hosts. This study estimated the effects of two antecedents—propensity to trust and trust in P2P platform—on trusting beliefs, as well as the consequence of trusting beliefs, i.e., behavioral intention to book from the host. Important implications for trust formation in a P2P accommodation marketplace are provided.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 2019
Copyright Disclaimer : Copyright 2019 SAGE Publications.
Uncontrolled Keywords : Sharing economy; Peer-to-peer accommodation; Interpersonal trust; Trusting beliefs
Related URLs :
Depositing User : Clive Harris
Date Deposited : 04 Sep 2019 09:33
Last Modified : 04 Sep 2019 09:33

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